Fashion is undoubtedly one of the planet’s biggest polluters and companies and consumers alike are searching for solutions that go beyond sustainability being a buzzword. Digital second-hand marketplaces are becoming increasingly prolific; all with a vision to shift how we shop and reduce fashion’s footprint.
In a crowded landscape, Depop has always stood apart as a platform that harnesses their community's creativity and pure expression. Aligning philosophies, they approached Futurimpose to leverage the energy of this radical generation- using our inherent knowledge of Gen Z and finding a strong design framework to amplify their perspectives and spark change industry-wide.
FUTUREPROOF is a report by Depop in partnership with global consultancy firm Bain & Company: they carried out extensive qualitative and quantitative research amassing a wide variety of data and perspectives on how brands can future-proof their businesses and authentically serve Gen Z; reflecting their values. Our role was to strategically distill the strongest insights, edit the report, and transform the content into a fluid, editorialised experience presented as a microsite and document.
In a landscape where we are constantly fed insights about Gen-Z and sustainability, FUTUREPROOF’s value is about going directly to the source- the change-makers of tomorrow and communicating effortlessly their message in order to establish a legacy that will shape how businesses evolve and act moving forward.