adidas Originals and Foot Locker approached Futurimpose to re-launch their archive basketball model, FORUM, through a multi-format campaign across four European cities: Barcelona, London, Paris and Milan.
FORUM has always been about honouring the past for new visions of the future; connected and rooted. Futurimpose didn’t need to manufacture a storyline to make a claim in the basketball space - adidas has always been integral to it, it’s just that the impact has been on the streets.
So that’s where we went; direct to the source, highlighting the communities, the stories and the people courtside.
COURTSIDE'S WHERE IT'S AT: PEOPLE DON'T LOOK ON PASSIVELY AT THE ACTION; THEY ARE THE ACTION.
BCN: Ayax, Chocolate TV, Jimmy Bones, Mami Water
Paris: Luv Resval, JDID Club, Caméléones
Our FORUM campaign crash landed in Paris for a finale: a multidimensional hub of expression created by Paris’ finest creatives, including an intimate performance by Luv Resval.