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Type: Campaign
Service: Campaign Strategy, Creative Direction, Production

Celebrating the Everyday Icon

As the most iconic denim brand in the world, Levi’s urgently needed to update their approach to size inclusivity, and looked to Futurimpose to redefine their consumer vision and creative output.

Delivering their first ever inclusivity campaign, focusing on the Big and Tall and Plus Size lines, Futurimpose conceptualised ‘Celebrating the Everyday Icon’ - an unapologetic and proud statement from Levi’s to their consumer.

Guiding individuals to see themselves as their own sources of inspiration, their own self-proclaimed icons, this campaign forged a new dimension in the relationship between Levi’s and the consumer of today.