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Type: 360 Web Redesign
Service: Creative Strategy, UX Design and Build

Reframing tradition through new imaginings

The retail landscape has evolved dramatically in recent years, and the way we interact with brands has become increasingly digital; but this doesn’t mean we have to lose the soul connection that’s created through physical bricks and mortar. 

In 2019, we won an international pitch to redesign the iconic luxury house Fendi’s website. The ask was to translate Fendi’s DNA- innovation, luxury and fun, into a digital experience that would attract a new vanguard of consumers without isolating the core clientele. Our design was a seamless story that collapsed the boundaries between editorial, product and presentation, built for immersing both the mobile and desktop visitor.

Rather than thinking of the website as a window looking outside in, our device-agnostic design places users directly inside the Fendi world, on a journey through the digital flagship destination of infinite inspiration.

Expanding beyond the parameters of a shop floor, the UX has no dead ends, with multiple functions to be reimagined as the brand evolves; reframing tradition through new imaginings. 

The retail landscape has evolved dramatically in recent years, and the way we interact with brands has become increasingly digital; but this doesn’t mean we have to lose the soul connection that’s created through physical bricks and mortar. 

In 2019, we won an international pitch to redesign the iconic luxury house Fendi’s website. The ask was to translate Fendi’s DNA- innovation, luxury and fun, into a digital experience that would attract a new vanguard of consumers without isolating the core clientele. Our design was a seamless story that collapsed the boundaries between editorial, product and presentation, built for immersing both the mobile and desktop visitor.

Rather than thinking of the website as a window looking outside in, our device-agnostic design places users directly inside the Fendi world, on a journey through the digital flagship destination of infinite inspiration.

Expanding beyond the parameters of a shop floor, the UX has no dead ends, with multiple functions to be reimagined as the brand evolves; reframing tradition through new imaginings. 

NEXT PROJECT

Afterness, Art Angel